Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could.
Wow, brilliant strategy! I am thrilled to learn something new and effective that isn’t “black hat”. And yes, this does require work, but that’s precisely what it should require. I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion 🙂
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
Stop building your SEO strategy around algorithm updates. In search, Google’s goal is the user’s goal. Instead of chasing an algorithm that won’t stand still, place your attention on content that aligns with your user’s intent. For example, HubSpot placed a heavy emphasis on winning featured snippets for important keywords because of its real estate and the great user experience they provide for the user. Here’s how we did it. 
On another note, we recently went through this same process with an entire site redesign.  The executive team demanded we cut out over 75% of the pages on our site because they were useless to the visitor.  It's been 60 days since the launch of the new site and I've been able to still increase rankings, long-tail keywords, and even organic traffic.  It took a little bit of a "cowboy" mentality to get some simple things done (like using 301's instead of blocking the old content with robots.txt!).  I predicted we would lose a lot of our long tail keywords...but we haven't....yet!
Overall, search engines are getting better every day at understanding what the searcher wants. When approaching your SEO strategy, you should approach every decision with the user in mind. First, establish the foundation of your SEO (ranking and crawling) so search engines can find your content and serve it to the user. Then, focus on improving your site’s technical infrastructure (speed, accessibility, mobile, etc) to improve the user experience on your site. Finally, write content to solve for users’ intent. The days of forcing your way to the top of a search result with keyword stuffing are over. It’s the decade of the searcher. 
For example, let’s say I have a health site. I have several types of articles on health, drug information, and information on types of diseases and conditions. My angle on the site is that I’m targeting seniors. If I find out seniors are primarily interested in information on prescription drug plans and cheap blood pressure medication, then I know that I want to provide information specifically on those things. This allows me to hone in on that market’s needs and de-prioritize or bypass other content.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Of all the competitive intelligence tools we’ve looked at so far, The Search Monitor is one of the most useful. PPC marketers can use The Search Monitor to examine data on sponsored listings and PLAs across nine ad networks and 1,200 industry verticals, and also offers a ton of geotargeting and custom audience functionality. Well worth checking out.


We now have a dedicated SEO strategist who, among other things, develops 90 day plans for our websites. 90 days isn't longterm planning, but at least we have a strategic objective for the quarter. He also works closely with our UX team to identify the target audience - the crew that does the persona research and focus groups prior to the wireframe stage.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

Start obsessing over search from your users’ point of view. Drill into their intent. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet. That is still true, but the beauty of the improvements in natural language processing (NLP) is our ability to find pockets of intent around those keywords. 
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
I recently come across a case study where a newly found business was able to climb up high in search results without building links. Their strategy was to create a buzz for their main business term across social media platforms and they made people talk about it as well as visit their respective pages. In 2019, Do we have to look at various means through which we can improve our rankings without building links? What are your thoughts? I am sure Rank Brain also listen to what people talk about a brand or business than just identifying it through backlinks.
Good stuff Brian! One thing I like to do for Step #9 is use Search Console as a guide to improving my content. If I write an article about “green widgets” but Search Console says it’s getting a lot of impressions and clicks for “blue-green widgets” then I’ll try to use that info to make my article more relevant and useful for those readers. That alone is a great way to continually update your content to reflect your “momentum” in Google. Thanks for the updated guide!

Thanks for your 2019 tips. As a startup business I’m researching heavily on all SEO matters and you’re giving me the confidence to succeed. Just one question if I may. I’m creating a platform that will have 50,000 pages… As it’s practically impossible to create backlinks to all individual pages, do backlinks count from the domain, for example blog posts. Thanks, Matt

Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.
Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could.
What it does: CoSchedule helps you plan your marketing, organize your campaigns, plan your content and get ahead. Marketing needs to be organized, and so does scheduling. It’s not enough to simply create content and make updates. CoSchedule helps to streamline the process. Its integration with Chrome, Wordpress, Google Docs and Evernote makes the process even easier.

Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.

Start obsessing over search from your users’ point of view. Drill into their intent. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet. That is still true, but the beauty of the improvements in natural language processing (NLP) is our ability to find pockets of intent around those keywords. 
Let’s look at another example. Maybe you wrote an long-form guide all about Instagram Marketing called “Top Instagram Marketing Strategies.” You’re mainly targeting the search phrase: “Instagram Marketing Strategy”. Even just a couple of years ago this content would likely rank highly for a vast spread of related queries - now, not so much. Instead of trying to rank for everything with one large guide, you could break out parts of it into smaller, individual blog posts to help rank for more granular queries that come with differing intent. 
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