Tailwind is a super simple yet supremely powerful content scheduling solution for Pinterest and Instagram. You can use it to save time with bulk image upload, really easy drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.

Search algorithms change constantly — sometimes several times a day. However, the thing that has changed the most over time is the way people search. We just try to keep up. If you continue to provide a solid user experience, strategic content structure, and make sure your site is technically sound, search engines should help people find you. For example, in 2019, HubSpot removed unused 3rd party scripts across HubSpot domains and centralized a list of stakeholders who could add and remove them, significantly reducing the amount of unused javascript that was slowing down the loading time of our webpages, negatively impacting user experience.

If you havent see it already, check out the links in shor's comment below - there are some great resources in there. In some cases you can also consider surveying your current audience or customers through email, on-site surveys or SurveyMonkey.  Be sure to ask for some profiling information that you can use for determining specific persona needs like age, sex, location, etc. (Probably best not to make it sound like a creepy text chat like I just did though...)  :)

Traditionally, defining a target audience involves determining their age, sex, geographic locations, and especially their needs (aka pain points). Check out usability.gov’s description of personas and how to do task analysis & scenarios for more details, or better yet, read Vanessa Fox’s upcoming book about personas related to search and conversion.
My name is [YOUR NAME] and I’m the [YOUR POSITION] at [YOUR COMPANY]. I was doing some research on [TOPIC] and discovered your guide about [TOPIC]. I really enjoyed it. I never realized that [SOMETHING YOU LEARNED FROM THEIR CONTENT]. Super cool. Anyway, I won’t take up any more of your time. Just wanted to thank you for putting the article together and wanted to let you know that I linked to it from my article: [INSERT NAKED URL] – it’s about [TOPIC].
Make this the year that you truly get to know your users. Work hard to deliver the information they’re looking for. To learn how others are approaching their SEO goals, you can access over 70 data points and trends from over 3,400 marketers around the world. Dive deeper into HubSpot's survey data by clicking the download button on the banner below. 
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Search algorithms change constantly — sometimes several times a day. However, the thing that has changed the most over time is the way people search. We just try to keep up. If you continue to provide a solid user experience, strategic content structure, and make sure your site is technically sound, search engines should help people find you. For example, in 2019, HubSpot removed unused 3rd party scripts across HubSpot domains and centralized a list of stakeholders who could add and remove them, significantly reducing the amount of unused javascript that was slowing down the loading time of our webpages, negatively impacting user experience.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Calculating the CTR of two different ads is easy – predicting how they’ll perform over the long term is much harder without running a lengthy A/B test. Perry Marshall's SplitTester tool allows you to enter numerical CTR data to predict the ongoing performance of the two ads. Great for estimating statistical significance if you don’t have enough time for a full A/B test.
For example, let’s say I have a health site. I have several types of articles on health, drug information, and information on types of diseases and conditions. My angle on the site is that I’m targeting seniors. If I find out seniors are primarily interested in information on prescription drug plans and cheap blood pressure medication, then I know that I want to provide information specifically on those things. This allows me to hone in on that market’s needs and de-prioritize or bypass other content.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Use your mouse to resize your browser and see what your browser size is. The numbers located inside of the box will tell you how many pixels your browser is. Knowing your browser size will allow you to set up your site so that it can be viewed on different sizes of monitors while still displaying all of the important information you wish to convey to visitors.
This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience when you broaden your keyword horizons. Use these phrases to modify and create new content as well as to optimize title tags, URLs, and internal linking structure. For a new insight into your keyword prospects, generate combinations to kick-start the brainstorming process.
Keep focusing on your website’s technical infrastructure. This is essential to delivering a great user experience and lays the groundwork for your SEO efforts. This means things like site accessibility, speed, information architecture, and overall site functionality, and also content that includes proper structured data, internal linking, and other markup to ensure that Google yields richer search results on your behalf. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.
This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience when you broaden your keyword horizons. Use these phrases to modify and create new content as well as to optimize title tags, URLs, and internal linking structure. For a new insight into your keyword prospects, generate combinations to kick-start the brainstorming process.

I second Rand's comment!  Congrats on moving from the corporate world to the independent consultant.  This is my goal for the near future.  I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet!  Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go.  Perhaps i'll find a few in this community over time!


In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.
If you havent see it already, check out the links in shor's comment below - there are some great resources in there. In some cases you can also consider surveying your current audience or customers through email, on-site surveys or SurveyMonkey.  Be sure to ask for some profiling information that you can use for determining specific persona needs like age, sex, location, etc. (Probably best not to make it sound like a creepy text chat like I just did though...)  :)
Why not? When you skimp on tools, you hinder your marketing from getting better. So, regardless of whether you choose these specific tools or not, make it your goal to find tools that you use regularly. Better tools are equivalent to better marketing. Whatever the tool you choose, make sure that you understand it well and that it makes a measurable improvement on your marketing efforts.
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