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Stop building your SEO strategy around algorithm updates. In search, Google’s goal is the user’s goal. Instead of chasing an algorithm that won’t stand still, place your attention on content that aligns with your user’s intent. For example, HubSpot placed a heavy emphasis on winning featured snippets for important keywords because of its real estate and the great user experience they provide for the user. Here’s how we did it. 

He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


I completely agree that defintion of a target audience isa great first step, but would ask if adding in competitors to the analysis (mentioned here as a later step) helps draw out who your target audience would be via comparisons, i.e. showing who you are an who you are not - would be very interested to hear opinions on how this tactic can be used within the overall step in coordination with targeted keyword discovery.
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