One of the biggest challenges in lead generation campaigns is learning enough about your leads to qualify them. Convertable makes this easier, offering much more data than traditional forms allow, providing you with data on everything from the browser they used and their operating system to the traffic source and the keywords they entered, as you can see in the screenshot below:
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
Why not? When you skimp on tools, you hinder your marketing from getting better. So, regardless of whether you choose these specific tools or not, make it your goal to find tools that you use regularly. Better tools are equivalent to better marketing. Whatever the tool you choose, make sure that you understand it well and that it makes a measurable improvement on your marketing efforts.