iii) List of questions in one email without the answers. Then, you can set up an Email Automation for those who click through your newsletter, to receive another email afterward, with the answers to the challenges. (Because, on Moosend’s platform, email automation sequences only “cost” you one credit per subscriber, regardless of the emails in the sequence.)
Keep focusing on your website’s technical infrastructure. This is essential to delivering a great user experience and lays the groundwork for your SEO efforts. This means things like site accessibility, speed, information architecture, and overall site functionality, and also content that includes proper structured data, internal linking, and other markup to ensure that Google yields richer search results on your behalf. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.
Very in-depth information, Brian. I love the part about updating old content, I still find old articles in search results, sometimes 3+ years ago that are clearly out of date when it comes to marketing topics. I usually skip those results, and wonder how that content is still ranking, but it would be great if everyone updated that content. This entire post is full of useful tips, as usual. I am bookmarking now, and sharing-
What it does: Not everyone can afford to hire a graphic designer. But nearly any of us can learn to do some basic design ourselves. Canva makes design easy and fast. Its tagline, “Amazingly simple graphic design software,” is spot-on. Canva’s templates are optimized for social media, and they are stunning. A few customizing clicks, and you’re set with eye-popping visual content.
Specifics: Be as specific as you can with your recommendations. For example if you’re suggesting partnering with meal home delivery sites, find out which ones are going to provide the most relevant info, at what cost if possible, and what the ideal partnership would look like for content and SEO purposes. Even provide contact information if you can.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Start obsessing over search from your users’ point of view. Drill into their intent. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet. That is still true, but the beauty of the improvements in natural language processing (NLP) is our ability to find pockets of intent around those keywords.
Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags. Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s). A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors. It wasn’t even enough to move up in the rankings.
The fundamentals of SEO haven’t changed much over the years, but the problems to solve are constantly changing. Historically, we’ve had to create content that meets the needs of both our audience and search algorithms, and the two didn’t always align. Now, with major advancements in Google’s ability to process natural language, most recently through the BERT update, you can focus more on what the user wants — there is less of a tradeoff between pleasing the algorithm and the user. They generally want the same thing.
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level -- using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.
Calculating the CTR of two different ads is easy – predicting how they’ll perform over the long term is much harder without running a lengthy A/B test. Perry Marshall's SplitTester tool allows you to enter numerical CTR data to predict the ongoing performance of the two ads. Great for estimating statistical significance if you don’t have enough time for a full A/B test.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.