In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
If you're looking to upload an image to a blog post, for example, examine the file for its file size first. If it's anywhere in megabyte (MB) territory, even just 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google's very own Squoosh has been known to shrink image file sizes to microscopic levels.
Use your mouse to resize your browser and see what your browser size is. The numbers located inside of the box will tell you how many pixels your browser is. Knowing your browser size will allow you to set up your site so that it can be viewed on different sizes of monitors while still displaying all of the important information you wish to convey to visitors.
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small –- maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
Calculating the CTR of two different ads is easy – predicting how they’ll perform over the long term is much harder without running a lengthy A/B test. Perry Marshall's SplitTester tool allows you to enter numerical CTR data to predict the ongoing performance of the two ads. Great for estimating statistical significance if you don’t have enough time for a full A/B test.
Does your page load quickly, or is it slow to appear? How does the loading time of your page compare to the loading time of another page? What is the actual speed your page loads at? Use this tool to analyze how long your page takes to load at a variety of connection speeds, to view what components of your page take the longest amount of time to load, and see a full breakdown of every component of your page. Also, use our cool "compare two pages" function to load your page side by side with another!
Let’s look at another example. Maybe you wrote an long-form guide all about Instagram Marketing called “Top Instagram Marketing Strategies.” You’re mainly targeting the search phrase: “Instagram Marketing Strategy”. Even just a couple of years ago this content would likely rank highly for a vast spread of related queries - now, not so much. Instead of trying to rank for everything with one large guide, you could break out parts of it into smaller, individual blog posts to help rank for more granular queries that come with differing intent.
Enter in a URL and this free SEO tool will tell you the keyword density of all of the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool: Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content and to match the right keywords to the right pages.
One thing we hear time and again about our own tools is how valuable the benchmark performance data is, and that’s one area where AdGooroo shines. As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you’re looking to adjust your PPC strategy.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Make this the year that you truly get to know your users. Work hard to deliver the information they’re looking for. To learn how others are approaching their SEO goals, you can access over 70 data points and trends from over 3,400 marketers around the world. Dive deeper into HubSpot's survey data by clicking the download button on the banner below.