Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
Want to see all of the images on a Web page along with their size, alt text, and a real-size display of the image? How about a list of all of your page links: external links, internal links, style sheets, XML, and other assets? Do you know which ones aren't working? Among our free SEO tools, this one is always popular for its multipurpose functionality!
Overall, search engines are getting better every day at understanding what the searcher wants. When approaching your SEO strategy, you should approach every decision with the user in mind. First, establish the foundation of your SEO (ranking and crawling) so search engines can find your content and serve it to the user. Then, focus on improving your site’s technical infrastructure (speed, accessibility, mobile, etc) to improve the user experience on your site. Finally, write content to solve for users’ intent. The days of forcing your way to the top of a search result with keyword stuffing are over. It’s the decade of the searcher. 
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.

To help marketers save time and get more done, we've rounded up our top 99 online marketing tools for small businesses and big businesses alike. This huge list of marketing tools includes (almost!) every tool you’ll ever need to master (almost!) every aspect of a digital marketing campaign, from PPC and SEO to social to content and email marketing. Some tools are very specific, whereas others offer robust, diverse functionality. Some are free, others are not. Either way, you can check out the whole list, or skip to the section on the online marketing strategy you’re most interested in:


Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
On the other hand, I'd like to know how many people constitutes your new experience as an indipedent consultant? Infact, as others noted in the comments here, what you suggest is perfect especially for an in-house SEO situation or in for an Web Marketing Agency with at least 5/8 people working in. Even if all you say is correct and hopefully what everybodies should do, I honestly find quite difficult to dedicate all the amount of time and dedication in order to check all the steps described in your post. Or, at least, I cannot imagine myself doing it for all the clients.

Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
If you’ve ever looked at your site analytics and yelled “what do you want from me?” you’re not alone. That’s why Inspectlet lets you analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas.

Make this the year that you truly get to know your users. Work hard to deliver the information they’re looking for. To learn how others are approaching their SEO goals, you can access over 70 data points and trends from over 3,400 marketers around the world. Dive deeper into HubSpot's survey data by clicking the download button on the banner below. 
×